What is on-site SEO?
On-site SEO or on-page SEO means optimising the content and HTML source code of a page to be able to rank higher and increase traffic from search engines. The difference between on-site and off-site SEO is what they’re optimising. On-site SEO refers to optimising the elements on a website, while off-site SEO focuses on optimising links and other external signals.
To make your business searchable, on-page SEO makes sure that the content within your website is thoughtfully written in a way that it includes relevant keywords related to your brand and your target market. There are several ways to do this — use keyword search tools and insert keywords into content, use long tail keywords and subheadings, change metadata, etc.
Characteristics of a Good On-Site SEO
Why is on-page SEO important?
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